Indian Managers attach considerable importance to professionalism in Management as means for achieving the effectiveness of Management.
The Management education only can prepare dynamic and competent men and women to match the requirements for the growing needs of present competitive conditions. Hence there is an imperative need to play a great role in developing, skills, abilities and efficiency among aspirants.
A major feature of the course is that there is a major tie up with MNC companies, leading hospitals and community based organisations (Non Governmental Organisation).
Aims and objectives
To guide the students
1. Towards enriched creativity, fostering love of learning, right attitudes and interest and imbibing essential skills of Management.
2. To cultivate the basic qualities of character and a strong personality and a sense of moral values in the field of Management.
3. To promote systematic Management development programmes in Business, Government, Industries, Educational Institutions etc.
Eligibility
A candidate who has passed the Bachelor Degree Courses of the Bangalore University or any other University in any discipline (Arts / Science / Commerce / Engineering etc.,) with 40% marks in aggregate in Degree Course shall be eligible for admission to Post Graduate Diploma in Marketing Management.
Duration
Duration of the course will be ONE ACADEMIC YEAR, from the date of commencement of the course. Admissions are made during the month of June/July, and the classes will commence from August 1st. The Bangalore University conducts the final Examination during the month of May/June every year.
Attendance
Students are required to attend classes regularly. The University has prescribed 75% of minimum attendance on each subject, in order to be eligible to appear for the examination conducted by the University.
Apart from the regular lectures on the syllabus prescribed by the University of Bangalore, Seminars, case studies and personality development programmes will be the accompanying feature. Each student has to take up a project work, of his /her choice and submit a dissertation as per the syllabus prescribed by the University of Bangalore.
Subjects and papers
1. Management Process
2. Organisational Behaviour and Development
3. Business EthicslHuman Values
4. Organisational Communication
5. Marketing Management
6. Advertising and Brand Management
7. Marketing of Services
8. International Marketing
Contact+91-80-25261254